Gen Z and the Rise of Mindful Drinking: Culture Shift, Not Just Product Swap
A new wave is reshaping the landscape of alcohol consumption, driven by Generation Z—those born between the mid1990s and early 2010s. While headlines often tout Gen Z as the “sober curious” generation, the story is far more nuanced and transformative than simply swapping cocktails for canned alternatives or racking up likes under MocktailMonday.
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