Crushing the Spirit Status Quo: The Demise of Chapter 7 and a Playbook for Industry (and Personal) Reset
Chapter 7 wasn’t just another independent whisky label it was a precisionfocused outfit built on exclusive, highcraft bottlings. But when consumer habits pivoted toward health and moderation, this celebrated brand hit a wall: operational costs spiked, demand fizzled, and cashflow dried up almost overnight. It’s a masterclass in how industry volatility meets personal wellness priorities and what happens if you don’t adapt, fast.










