Dig Inn Returns to Its Roots: A Brand Reversion Reflecting Modern Wellness Culture
After five years operating simply as “Dig,” the beloved restaurant chain has officially reverted to its original name, Dig Inn. This decision marks more than just a branding update—it underscores the enduring importance of authenticity, community connection, and mindful eating. The move comes in response to years of customer feedback, which revealed a lasting emotional affinity for the full Dig Inn name and all it represents.
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