Gen Z and Alcohol: A Generation at a Crossroads
A new wave of research is upending old assumptions about Gen Z’s relationship with alcohol. While underage drinking rates have reached historic lows, legalage young adults are experiencing a pronounced split: some are embracing sobriety, while others engage in episodic binge drinking. This complex landscape reflects deeper cultural, economic, and psychological trends—challenging the prevailing narrative of Gen Z as uniformly “clean living.”
Gen Z and Alcohol: A Generation at a Crossroads Read More »










